A product design project that aims to simplify the onboarding user experience for a dog walking app. In collaboration with an online class with students around the globe.

Wigggles is a service for dog owners that matches dog owners with trust-worthy care givers.

Product Designer in collaboration with a mentor and peer group.

• Problem definition
• User and market research
• Userflow
• Low and high-fidelity wire framing
• User testing
• Visual design
• Redlining and documentation.
  

Growing up, my parents always placed a lot of emphasis on family unity.

“We need to take care of one another” my mom would say in Spanish while cooking dinner after a long work week. “There’s 11 of us, we all carry a special bond, and in times of need we stick together”.

On the other hand, I didn’t know of any cousins, aunts, or uncles. As a child I didn’t even know what those words meant. After we migrated, we left all my extended family behind. 

Grandma’s and Grandpa’s, who are they?

If we needed to stick together as family, how come I don’t hang out with my cousins like my friends did growing up?

What’s a cousin again? Oh and in my adulthood, I’m learning people consider their dogs like a child. 

They call themselves dog parents. And really, really care for their dogs and treat them as family.

These experiences ran through my head this morning as I kissed my daughters good bye and waved to a friendly neighbour on the street walking their dog.

Do dog parents always walk their dogs? What if they live alone and are on a work trip, who walks or takes care of the dog then? How do they find someone to walk or take care of them? If the dog is considered as part of the family, they can’t let just ANYONE watch them. This was the first insight I set out to discover. But first, I needed to know if this was a real problem in society. I couldn’t be the only one with these questions. A quick FigJam with a mentor and fellow students helped answer these questions and spark some ideas.

Many people in my family own dogs and always face the challenge of finding someone they can trust for their furry friends. Facebook Marketplace “No thanks”, they say. Kijiji, “Ewww, never” my niece would say in disgust.

Ok, so if my family members do not trust people on social media to watch their dogs. What would it take for them to download an app - let alone trust a stranger on a dog walking app?



So, I interviewed them to find out. I learned that building trust during the onboarding stage was a really important outcome; and so I enhanced the flow leading up to that result.

By adding some trust-building features to the onboarding flow companies like Rover were able to convert 5% more users to the dog walking service.

Onboarding

Messaging

My Take-away

• I would have loved to use apps such as hotjar to learn about the users journey. 
• In this process I tested the prototype on a minimum number of users, more testing needs to be completed to enhance the experience.
• When it comes to dog owners, feedback about a dog walking service was effortlessly given and very receptive to providing suggestions.
• During interviews, many dog owners were excited to seeing this app come to fruition as it would be a service that they could see themselves using.

Prototype

View the live prototype here

Needs a lot more!

2 months

Dribbble product design project