A sports organization wishing to increase their membership by updating their website. KWTFA helps athletes unlock their true potential focusing on training youth in track and field and jumping disciplines.

Ui and Website Designer.

User interface and user experience. SEO and analytics.

The Challenge

• Outdated website.
• Design and functionality was stuck in the early 2000’s.
• Images were poorly optimized and the site itself was not mobile friendly.
• On both desktop and mobile the speed and performance was hindering the site’s usability.
• Users were waiting too long for pages to load and would eventually abandon the site.
• Updating the site with new content was not simple.

User Persona

Solutions

• Responsive Design: Implement a modern, responsive design framework that ensures adaptability to various screen sizes providing optimal user experiences on desktops, tablets, and smartphones. 
• Performance optimization: Reduce image sizes, minimize code, and leverage browser caching to improve faster page load times and overall performance.
• User Experience Improvements: Redesign site to be more modern and user-friendly to make navigation intuitive and to encourage users to stay longer and explore more content.
• Content Management System: Streamline content management processes to allow non-technical team members to easily update and manage the website.
• SEO and Analytics: Improve search engine visibility and integrate analytics tools to continually enhance the user experience and site performance.

Performance Boost

Increased speed of page loading time from 6 to 2  seconds

Prevention of 80% user abandonment

Streamlined CMS

Reduced content management time by 50%

Elevate your game

Before working with Ui Guy, our branding was inconsistent and confusing. Now, we have a clear identity that resonates with our audience.

The digital landscape was overwhelming, but Ui Guy simplified it for us. They helped us navigate the complexities of online marketing.

Ui Guy transformed our online presence, making us more visible and engaging to our audience. Their expertise in sports branding is unmatched!

We struggled to connect with our members online until Ui Guy stepped in. Their strategies helped us build a community that truly cares.